MTV UK and Ireland is a version of MTV Europe which serves the United Kingdom and Ireland. It started in 1997 alongside MTV Central as MTV Europe began regionally diversifying. The channel was originally broadcast in analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. However, it became a digital only channel on the end of April 2001 alongside Viacom’s other channels broadcasting on Astra 1A as part of Sky’s shutdown of its analogue satellite service.
MTV UK and Ireland is also broadcast on cable and was also broadcast on the now defunct ITV Digital digital terrestrial service. The channel is split into two advertising regions, UK and Ireland, although these show identical programming.